The research-based marketing newsletter

Actionable insights from the latest scientific discoveries. Quick, 3-minute reads every Tuesday. For free.

Trusted by 28,354 other evidence-based marketers

Stefano Puntoni · Professor of Marketing

The Wharton School, UPenn

“Too many marketers rely on biased opinions and distorted data. Finally a scientific approach!”

Rory Sutherland · Vice Chairman


“Ariyh is a pilot’s preflight checklist to elevate the success of your marketing. You would be mad to neglect it.”

Norbert Schwarz · Provost Professor

Marshall School of Business, USC

“Ariyh does an excellent job at translating our academic research into clear and actionable advice.”

Diane Wiredu · Messaging Strategist & Founder

Lion Words

“Ariyh is more than a newsletter, it’s an insanely valuable resource for any marketer worth their salt.”

Louis Grenier · Founder & Host

Everyone Hates Marketers

“I've recommended Ariyh more times than I can count. It's good, really good.”

Research from the best business schools in the world:

Quick wins, based on science

Concise recommendations based on the latest research. Not flawed opinions.


Use “We” when speaking to customers

For example “We’re happy to help”. 92% of managers use “We” because of an outdated 1982 study.


Use “I” instead of “We”

For example “I am happy to help”. New research found a 19% increase in satisfaction and 7% in sales.

Explore All Insights


Quickly get up to speed with the latest science to boost your profits.


Pricing & Promotions

Optimize your pricing to be more attractive, accurately find your most profitable price point, and make your promotions convert.

Buy Playbook


SaaS optimisation

Maximize your SaaS revenue and profits. 62 recommendations for the optimal landing page, pricing plans, and churn prevention.

Buy Playbook


Ecommerce Optimization

Make your Ecommerce store more profitable. 74 practical recommendations based on 1,200+ pages worth of the latest research.

Buy Playbook

Trusted by 28,354 other evidence-based marketers at