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Research from the best business schools in the world:

Quick wins, based on science

Concise recommendations based on the latest research. Not flawed opinions.

Myth

Use “We” when speaking to customers

For example “We’re happy to help”. 92% of managers use “We” because of an outdated 1982 study.

Reality

Use “I” instead of “We”

For example “I am happy to help”. New research found a 19% increase in satisfaction and 7% in sales.

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Playbooks

Quickly get up to speed with the latest science to boost your profits.

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Pricing & Promotions

Optimize your pricing to be more attractive, accurately find your most profitable price point, and make your promotions convert.

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SaaS optimisation

Maximize your SaaS revenue and profits. 62 recommendations for the optimal landing page, pricing plans, and churn prevention.

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Ecommerce Optimization

Make your Ecommerce store more profitable. 74 practical recommendations based on 1,200+ pages worth of the latest research.

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