🎓 What is Ariyh?

Ariyh gives you marketing recommendations based on proven evidence.

Not self-promotional opinions, biased surveys, or questionable data.

So where do Ariyh’s insights come from?

From the best data we have available: scientific research.

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📈 What do I get if I subscribe?

Every Tuesday, you will receive:

A 3-min actionable insight, based on a scientific research paper.

It will usually come from new research published in the last 1-2 months. If nothing highly impactful was published recently, it will come from previous studies.

Each insight contains, at a minimum:

📈 A recommendation

🎓 The findings of the discovery

🧠 Why it works

✋ Limitations of the research

⚡ Steps to implement it

📖 Link to the original research paper

Sounds good? You can subscribe at no cost below to join thousands of the best marketers in the world or read previous insights here. Want to know more? Read on.

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🔬 Tell me more about the science

Scientific research in marketing is usually done by university professors using the latest technology and statistical techniques (e.g. fMRI scans, Bayesian modeling).

The vast majority of companies - even research companies - don’t have the resources to perform research at this level. It requires huge amounts of:

• Money (e.g. an fMRI brain scanning machine costs $5 million)
• Training (advances in statistics and data analysis happen at breakneck speed)
• Time (one research paper typically takes 6 to 24 months to be published

But that's just the start.

Once a study is complete, it's peer-reviewed by fellow experts in the same field. Errors are caught, interpretations are challenged, and researchers need to defend their findings under harsh scrutiny.

If a research paper survives the process (only a few do), it gets accepted and published in a scientific journal.

By contrast, research released by companies is not peer-reviewed and does not receive anywhere near this level of scrutiny. We have little proof that it's actually true.

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📖 What type of research does Ariyh cover?

It varies, but most of the research falls under the umbrella of behavioral science. It touches psychology, neuroscience, and economics.

More than 10,000 research papers in marketing are published each year.

Of those, about 90% are not useful to marketers in practice, about 8-9% are very niche or not impactful. Only 1-2% are highly useful in practice. That is what Ariyh covers.

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🤔 Why is it so difficult to find science in marketing?

It's the system. Researchers are rewarded for producing research that gets cited by other researchers. So it's often misaligned with what marketers need.

Over time, scientific research and marketing practice have become two distinct worlds. This gap is occasionally closed by conferences, books, trainings, or companies that can afford to hire scientists.

But that means that useful research takes several years, sometimes decades, to land in the hands of marketers.

Until now.

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💸 Is it free?

Yes, you can subscribe to the newsletter at no cost.

If you want to make the most out of Ariyh (and support it!):

• Become an Ariyh Pro member to access hundreds of categorized Ariyh insights, Q&As where I answer questions to your marketing problems, and more
• Grab Ariyh's Playbooks to quickly get up to speed with the latest science
• Get your product in front of thousands of experienced marketers and founders by advertising in Ariyh's newsletter

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