Topics

Business Type

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

200+ insights from the latest science in marketing

3-min practical summaries of research from top universities like:

Free sample insight

Text Link
Increase clicks 55%

Rounded CTA buttons drive more clicks

Research from
University of South Florida, University of Tennessee & Neighborly
Text Link
Increase conversion rate

$0 is better than ‘free’

Research from
Korea University & Pukyong National University
Text Link
Increase willingness to pay 74%

People love products with rituals

Research from
University of Minnesota & Harvard Business School
Text Link
Increase referrals 86%

Altruistic referrals are 86% more effective

Research from
Temple University & 3 others
Text Link
Increase product liking

Use “Handwritten” fonts to increase sales

Research from
University of Innsbruck & Babson College
Text Link
Appear more competent and confident
🙂

Smile less to appear confident and boost sales

Research from
University of Central Florida & 3 others
Text Link
Increase customer satisfaction 19%

Say “I” not “We” when speaking to customers

Research from
Wilfrid Laurier University, Simon Fraser University & 1 other
Text Link
Increase content persuasiveness
🎙

What makes a voice persuasive

Research from
Western University & 4 others
Text Link
Increase premium perceptions
💎
Text Link
Decrease price perception 66%

Prices in red attract men

Research from
Oxford University & 3 others
Text Link
Increase customer liking

The feminine brand name advantage

Research from
University of Calgary & 3 others
Text Link
Increase purchase likelihood 16.3%

A simple rule to use $10 vs 10% off

Research from
EGADE Business School & Babson College
Text Link
Increase persuasiveness 10.4%

The rule of three in persuasion

Research from
UCLA Anderson School of Management & Georgetown University
Text Link
Increase trustworthiness 31%

Short, easy names are more trustworthy

Research from
University of Cologne, University of Southern California & 1 other
Text Link
Increase purchase intentions 31.1%

The “Sold-out” effect

Research from
Tsinghua University & 2 others
Text Link
Increase customer satisfaction 15%
🙏

Say “Thank you” not “Sorry”

Research from
New Mexico State University & 3 others
Text Link
Increase purchase likelihood 30.2%

When a $20 price is better than $19.99

Research from
Temple University & Nanyang Technological University
Text Link
Increase ad liking 32.8%
📱

When to use slow vs fast ads

Research from
Bryant University & Kookmin University
Text Link
Increase open rates 23%

The effect of [first name] in email subject lines

Research from
Stanford University & University of Chicago
Text Link
Increase future spending 2x
Text Link
Increase revenues 7.99%

The optimal free trial length

Research from
University of Washington & Bright Machines
Text Link
Increase spending 50%

Complementary coffee increases spending

Research from
University of South Florida & 6 others
Text Link
Increase sales 35.2%

Where you should display your price

Research from
University of Louisville, Clark University & 1 other
Text Link
Increase perception of innovation 11.2%
🧑‍🎤
Text Link
Increase revenues 6.4%

Sustainable products bring higher revenue

Research from
Shippensburg University & 1 other
Text Link
Increase purchase likelihood 34%

Don’t misspell your brand name

Research from
University of Notre Dame & Ohio State University
Text Link
Increase focus on primary feature 18.4%
Text Link
Increase sales 30%

Ariyh Pro Insights

Text Link
Increase purchase intention 31%

Use smile-like lines in your designs

Research from
University of Oxford, Giessen University, University of Rochester, Universidad de La Sabana
Text Link
Zhejiang University
Text Link
Increase sales up to 26%

Encourage comparisons in your reviews

Research from
Tianjin University, Virginia Tech, and Nankai University
Text Link
Increase purchase intentions 17.6%

Explain your AI recommendations

Research from
Chongqing Normal University & Shanghai University of Finance and Economics
Text Link
Increase clicks 55%

Rounded CTA buttons drive more clicks

Research from
University of South Florida, University of Tennessee & Neighborly
Text Link
Increase repeat purchase intentions

When referrals backfire

Research from
Oregon State University, Western University & Ivey Business School. Western University
Text Link
Increase product preference up to 24%
🤖

When ‘AI-powered’ makes products better, or not

Research from
WU, University of Lucerne, University of St. Gallen, and Columbia University
Text Link
Increase engagement up to 38%
Text Link
Increase ratings 11.7%

Expert vs fellow customer reviews

Research from
Monash University & University of International Business and Economics
Text Link
Increase willingness to buy 45%
💸

When to use the price divisibility effect

Research from
Michigan State University, Baylor University & Virginia Tech
Text Link
Increase star ratings by up to 0.5 stars
Text Link
Increase review positivity by up to 83.4%

How incentives boost reviews

Research from
Cornell University & University of Pennsylvania
Text Link
Increase willingness to pay 65%

University-created products are more appealing

Research from
WU Vienna University of Economics and Business, University of Bonn & Friedrich-Alexander-Universität Erlangen-Nürnberg
Text Link
Increase reviews by up to 24%
Text Link
Increase willingness to pay up to 28%

‘Top Rated’ sells better than ‘Best Seller’

Research from
University of Louisville College of Business, University of Illinois Urbana-Champaign & 1 other
Text Link
Increase forgiveness likelihood 32%

Apologies work better than compensation

Research from
Tsinghua University & Monash University
Text Link
Increase sales 78%
Text Link
Decrease negative reaction to ads

When ad frequency goes from effective to annoying

Research from
Emory University, New York University & 1 other
Text Link
Increase product preference
👠

No, women don’t prefer pretty products

Research from
The Chinese University of Hong Kong & 2 others
Text Link
Increase revenue 13.5%
Text Link
Increase price attractiveness
💎

No, .99 prices don’t hurt quality perceptions

Research from
Leuphana University of Lüneburg & Saarland University
Text Link
Increase willingness to pay 39%
Text Link
Increase purchase intentions 41.2%
📱

Mobile buyers want unique (vs popular) products

Research from
City University of Hong Kong & University of Florida
Text Link
Increase purchase intentions 18%
💲

Use non-rounded discounts

Research from
University of Memphis & 3 others
Text Link
Increase customer satisfaction and spending
Text Link
Increase service quality perception
Text Link
Increase referrals 53%

Pre-fill referral messages to make them more effective

Research from
University of Southern California & 2 others
Text Link
Increase conversions and customer spending

How to design your digital paywall

Research from
MIT Sloan School of Management
Text Link
Increase social media shares

What makes people share Facebook video ads

Research from
Tohoku University & University of Melbourne
Text Link
Increase customer loyalty
Text Link
Increase conversion rate

$0 is better than ‘free’

Research from
Korea University & Pukyong National University
Text Link
Reduce churn
Text Link
Increase customer loyalty
🆘
Text Link
Increase willingness to pay 74%

People love products with rituals

Research from
University of Minnesota & Harvard Business School
Text Link
Increase positive brand perceptions

Political activism benefits small brands, hurts large brands

Research from
California Polytechnic State University & Georgetown University
Text Link
Increase willingness to pay

When $21,400 is better than $20,000

Research from
Leuphana University, INSEAD & 2 others
Text Link
Increase social media engagement
💪

Assertive words increase engagement

Research from
Adolfo Ibáñez University & 2 others
Text Link
Increase referrals 86%
Text Link
Reduce form abandonment

Group tasks to encourage completion of the entire set

Research from
IESE Business School & Harvard Business School
Text Link
Increase social media engagement
Text Link
Increase product liking

Use “Handwritten” fonts to increase sales

Research from
University of Innsbruck & Babson College
Text Link
Maximize revenues
Text Link
Increase discount perception

Use ‘was 25% higher’ instead of ‘now 20% lower’

Research from
University of South Carolina, Babson College & 4 others
Text Link
Increase sales 42%
🎟️

Coupons: when to give ‘10% off’ vs ‘$10 off’

Research from
Deakin Business School & Monah Business School
Text Link
Appear more competent and confident
🙂

Smile less to appear confident and boost sales

Research from
University of Central Florida & 3 others
Text Link
Increase willingness to pay
🔊

People want to hear what your product sounds like

Research from
University of Alabama & Pennsylvania State University
Text Link
Increase app downloads

Launch a polished mobile app, not an MVP

Research from
Erasmus University & Koc University
Text Link
Increase sales
🏸

Complementary products boost your main product

Research from
Södertörn University &University of Northern Colorado
Text Link
Increase positive product perceptions

Don’t showcase all your good features, it backfires

Research from
Virginia Tech, University of Southern California & 1 other
Text Link
Increase product liking 23%
Text Link
Increase sales
Text Link
Increase product perceptions 16%
💬

Some negative reviews can be good for you

Research from
Israel Institute of Technology & The Open University of Israel
Text Link
Increase willingness to pay 35%
Text Link
Increase individual's survey responses 33%

Make your loyalty rewards a gamble, not a certainty

Research from
Chinese University of Hong Kong, University of Chicago & 1 other
Text Link
Increase customer lifetime value, revenues
Text Link
Increase product recall

Add a scent to your product

Research from
University of Michigan, Rutgers Business School & 1 other
Text Link
Increase tips 136%

The effect of “Vote with your tip: Cats or Dogs?”

Research from
University of Missouri-Kansas City, The Wharton School & 1 other
Text Link
Increase willingness to buy 29.5%

People avoid buying from firms with high gender pay gaps

Research from
HEC Lausanne, Harvard Business School & 2 others
Text Link
Increase customer satisfaction 19%

Say “I” not “We” when speaking to customers

Research from
Wilfrid Laurier University, Simon Fraser University & 1 other
Text Link
Increase purchase intentions 30%

Show your product’s ‘viewed’ or ‘purchased’ numbers

Research from
Indian Institute of Management - Bangalore & 2 others
Text Link
Increase retweets 33%
Text Link
Increase purchase likelihood
🧐

Avoid complicated words in your product description

Research from
Saint Joseph's University & University of Pittsburg
Text Link
Increase product reviews 12%

Frame your product as an experience to boost reviews

Research from
IESE Business School & University of Miami
Text Link
Increase sales 52%
🤔

Use ‘Pick-your-price’ to boost sales

Research from
California Polytechnic State University & University of Oregon
Text Link
Increase customer value 131%

How feedback surveys can boost spending by 131%

Research from
Utah State University, Boston College & 3 others
Text Link
Increase sales, total reviews, and positive reviews
🛒

How the first review decides the fate of your product

Research from
University of South Carolina & University of Florida
Text Link
Decrease negative brand perceptions

The downside of company uniforms

Research from
Tilburg University, University of Southern California & 2 others
Text Link
Increase content persuasiveness
🎙

What makes a voice persuasive

Research from
Western University & 4 others
Text Link
Increase content engagement
Text Link
Increase product upsell likelihood 75%
🫅

How to stop new customers from pushing away existing ones

Research from
University of Maryland & University of Minnesota
Text Link
Increase views to completion 14%
Text Link
Increase ad persuasiveness

Which ads work best in emerging vs developed markets

Research from
IESEG University, Columbia Business School & 1 other
Text Link
Optimize MVP

How to efficiently find a product that sells

Research from
UCL School of Management & Boston College
Text Link
Optimize product pricing

A new, better way to decide your pricing

Research from
University of Lucerne, the Wharton School & 2 others
Text Link
Increase customer lifetime value 29.5%

Increase customer LTV with “Buy 10 get 1 free”

Research from
Rice University, the Wharton School & 1 other
Text Link
Increase positive perceptions 19.3%

High-quality audio makes you sound smarter

Research from
University of Southern California & Australian National University
Text Link
Increase monthly revenues 51.7%

Differentiate your small business offering

Research from
University of Texas at Austin, London School of Economics & 2 others
Text Link
Increase YouTube views, likes and comments
📺

What makes YouTube videos successful?

Research from
Pontifícia Universidade Católica do Paraná & École des sciences de la gestion de l'UQAM
Text Link
Increase sales 21.1%

Show your costs to boost sales

Research from
University of San Francisco & Harvard Business School
Text Link
Increase premium perceptions
Text Link
Increase product performance
🏊‍♀️

Brands improve people’s performance

Research from
University of Delaware & University of Minnesota
Text Link
Decrease prediction errors 60%

How to be an unbiased marketer

Research from
WHU Otto Beisheim School of Management, Imperial College London & 1 other
Text Link
Increase customer spending 171%
👫
Text Link
Decrease churn likelihood 11%
😡

Scarcity tactics can anger customers

Research from
University of Leeds & University of East Anglia
Text Link
Increase likelihood to choose 79%

When to use video to promote your product

Research from
Babson College & University of Miami
Text Link
Increase revenues
🎟️

Flat rates sell better than pay-per-use

Research from
Linköping University & Hanken School of Economics
Text Link
Increase new customers 10%
💲

Use pay-what-you-want promotions

Research from
Goethe University Frankfurt & Ludwig Maximilians University Munich
Text Link
Increase positive word-of-mouth

Give gifts to boost word-of-mouth

Research from
Arizona State University, New York University & 1 other
Text Link
Decrease price perception 66%

Prices in red attract men

Research from
Oxford University & 3 others
Text Link
Increase customer liking

The feminine brand name advantage

Research from
University of Calgary & 3 others
Text Link
Increase financial performance 15%

The Chief Marketing Officer matters

Research from
University of Notre Dame & 2 others
Text Link
Increase willingness to pay 21%

People love crowdfunded products

Research from
City University of London & 3 others
Text Link
Increase purchase likelihood 16.3%

A simple rule to use $10 vs 10% off

Research from
EGADE Business School & Babson College
Text Link
Increase purchase likelihood 19.3%
0️⃣

Use consistent endings in discounts

Research from
Minjiang University & 2 others
Text Link
Increase willingness to pay 63%

The IKEA effect

Research from
Harvard University & 2 others
Text Link
Increase sales 84%

Which review you should show first

Research from
Tuck School of Business & London Business School
Text Link
Increase revenues 7.7%
🍡

Boost revenue with free samples

Research from
Ohio State University & 2 others
Text Link
Increase sales 6-9%

Give your sales team behavioral incentives

Research from
University of Texas at Austin & 3 others
B2C Friendly
Text Link
·
B2B Friendly
Text Link
·
Popular & Trending 📈
Text Link
·
Brand & Strategy
Text Link
·
Retail Store
Text Link
·
Promotions
Text Link
·
Customer Experience
Text Link
·
Pricing
Text Link
·
Referrals
Text Link
·
Reviews
Text Link
·
Product
Text Link
·
Messaging & Copy
Text Link
·
Social Media
Text Link
·
Ecommerce
Text Link
·
Website/App
Text Link
·