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200+ insights from the latest science in marketing
3-min practical summaries of research from top universities like:
![](https://cdn.prod.website-files.com/65428f58f7d563684644cc72/65ba134e5f832d76ad2b0240_4.webp)
Free sample insight
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/6629f98a54e0407ead08b069_University_of_South_Florida_seal.svg.png)
Increase clicks 55%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/6629f98a54e0407ead08b069_University_of_South_Florida_seal.svg.png)
Rounded CTA buttons drive more clicks
Research from
University of South Florida, University of Tennessee & Neighborly
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65ccc48bc801e0ca995b6eb2_Simon_Fraser_University_coat_of_arms.png)
Increase customer satisfaction 19%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65ccc48bc801e0ca995b6eb2_Simon_Fraser_University_coat_of_arms.png)
Say “I” not “We” when speaking to customers
Research from
Wilfrid Laurier University, Simon Fraser University & 1 other
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b742f2a3b7c9ed561b7_UCLA.png)
Increase persuasiveness 10.4%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b742f2a3b7c9ed561b7_UCLA.png)
The rule of three in persuasion
Research from
UCLA Anderson School of Management & Georgetown University
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13c91b4636bb9116101d5_USC.png)
Increase trustworthiness 31%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13c91b4636bb9116101d5_USC.png)
Short, easy names are more trustworthy
Research from
University of Cologne, University of Southern California & 1 other
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b3a9ce6fd9d64cd9fb6_Temple.png)
Increase purchase likelihood 30.2%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b3a9ce6fd9d64cd9fb6_Temple.png)
When a $20 price is better than $19.99
Research from
Temple University & Nanyang Technological University
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b7ce507396c7f861b6a_Stanford.png)
Increase open rates 23%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b7ce507396c7f861b6a_Stanford.png)
The effect of [first name] in email subject lines
Research from
Stanford University & University of Chicago
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13bd24cfe921d0fe6703b_Clark.png)
Increase sales 35.2%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13bd24cfe921d0fe6703b_Clark.png)
Where you should display your price
Research from
University of Louisville, Clark University & 1 other
Ariyh Pro Insights
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b742f2a3b7c9ed561b7_UCLA.png)
Increase persuasiveness 10.4%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b742f2a3b7c9ed561b7_UCLA.png)
The rule of three in persuasion
Research from
UCLA Anderson School of Management & Georgetown University
Text Link![]()
Increase customer satisfaction
🛒
How Amazon sets customer expectations
Research from
University of Salerno & Sapienza University of Rome
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b3a9ce6fd9d64cd9fb6_Temple.png)
Reduce the effect of complaints
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b3a9ce6fd9d64cd9fb6_Temple.png)
How to respond to complaints on social media
Research from
University of North Carolina - Charlotte, Temple University & 2 others
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13c91b4636bb9116101d5_USC.png)
Increase trustworthiness 31%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13c91b4636bb9116101d5_USC.png)
Short, easy names are more trustworthy
Research from
University of Cologne, University of Southern California & 1 other
Text Link![]()
Increase purchase intentions 82%
♻
Sustainability signals quality
Research from
University of Warwick and Xi'an Jiaotong-Liverpool University
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13c89caeb64aca13277de_Vanderbilt.png)
Increase purchase likelihood 25%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13c89caeb64aca13277de_Vanderbilt.png)
Invent ‘Special Days’ to launch promotions
Research from
Lehigh University, Vanderbilt University & 1 other
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b497b5189857b7ed8c8_Northwestern.png)
Increase positive product perceptions
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b497b5189857b7ed8c8_Northwestern.png)
When to show products close-by vs far in images
Research from
Nanjing University, Northwestern University & 1 other
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b6e1f1680617cb30e7b_Frankfurt.png)
Increase referral rate
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b6e1f1680617cb30e7b_Frankfurt.png)
High referral rewards bring worse customers
Research from
Frankfurt School of Finance & Management & Xing
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13bc22f94e25ea7ba175f_UChicago.png)
Increase survey accuracy
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13bc22f94e25ea7ba175f_UChicago.png)
Don’t ask too many questions in surveys
Research from
University of California Riverside, University of Chicago & 2 others
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13c2512f89df46ce1754d_Duke.png)
Increase CTRs 5.4%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13c2512f89df46ce1754d_Duke.png)
Praise your competitors to boost your brand
Research from
Duke University & University of Wisconsin-Milwaukee
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b3a9ce6fd9d64cd9fb6_Temple.png)
Increase purchase likelihood 30.2%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b3a9ce6fd9d64cd9fb6_Temple.png)
When a $20 price is better than $19.99
Research from
Temple University & Nanyang Technological University
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b7ce507396c7f861b6a_Stanford.png)
Increase promotion uptake 149%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b7ce507396c7f861b6a_Stanford.png)
Unintentional offers are more attractive
Research from
University of Florida, Stanford University & 1 other
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13c3da979ff960813ab08_Harvard.png)
Increase purchase likelihood 27.6%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13c3da979ff960813ab08_Harvard.png)
Privacy guarantees can reduce sales
Research from
Utah State University, Ohio State University & Harvard University
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b497b5189857b7ed8c8_Northwestern.png)
Increase watch time
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b497b5189857b7ed8c8_Northwestern.png)
People watch high-energy ads more
Research from
University of Notre Dame, Northwestern University & 1 other
Text Link![]()
Increase sales 17.1%
🪙
Don't make upgrades free, charge 1¢
Research from
Southwestern University of Finance & Economics, China
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13c21598b0ca6e4accc4d_UNSW.png)
Increase positive social media engagement
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13c21598b0ca6e4accc4d_UNSW.png)
Use cold colors in B2B, warm colors in B2C
Research from
University of New South Wales & University of Queensland
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b7ce507396c7f861b6a_Stanford.png)
Increase open rates 23%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b7ce507396c7f861b6a_Stanford.png)
The effect of [first name] in email subject lines
Research from
Stanford University & University of Chicago
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13bc22f94e25ea7ba175f_UChicago.png)
Increase customer happiness and purchase intentions
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13bc22f94e25ea7ba175f_UChicago.png)
The teasing effect creates customer curiosity
Research from
University of Wisconsin-Madison & University of Chicago
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13bd24cfe921d0fe6703b_Clark.png)
Increase sales 35.2%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13bd24cfe921d0fe6703b_Clark.png)
Where you should display your price
Research from
University of Louisville, Clark University & 1 other
Text Link![]()
Increase ad CTRs 39%
📈
How to design your brand to feel safe, or exciting
Research from
Oklahoma State University & University of Florida
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13bc22f94e25ea7ba175f_UChicago.png)
Increase purchase likelihood 24%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13bc22f94e25ea7ba175f_UChicago.png)
Don't point out product imperfections
Research from
China Europe International Business School & University of Chicago
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13bbaf2e6d218658447d6_Columbia.png)
Increase purchase intentions 70%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13bbaf2e6d218658447d6_Columbia.png)
Encourage customers to take product selfies
Research from
Technical University of Munich, Columbia University & 2 others
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b8837455983fcc76cfc_Cornell.png)
Lower price perception 15%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b8837455983fcc76cfc_Cornell.png)
How to make $.99 pricing more effective in promotions
Research from
Tilburg University, Monash University & Cornell University
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b1398239bc262100092_Wharton.png)
Increase ad liking 24%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b1398239bc262100092_Wharton.png)
Products should face the center of your ads
Research from
University of Nevada Reno, Wharton School & 1 other
Text Link![]()
Boost sales 33%
🛒
The best in-store shopping cart design
Research from
City University of London & University of Innsbruck
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b742f2a3b7c9ed561b7_UCLA.png)
Increase persuasiveness ~2x
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b742f2a3b7c9ed561b7_UCLA.png)
Ads are more persuasive when listened to with headphones
Research from
University of California, Los Angeles & 2 others
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/655d4ef0b0ab6ec8c42e99a0_Texas.png)
Increase customer revenue 32%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/655d4ef0b0ab6ec8c42e99a0_Texas.png)
Offer a free shipping subscription
Research from
North Carolina State University & Texas A&M University
Text Link![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b1398239bc262100092_Wharton.png)
Increase review helpfulness 26%
![](https://cdn.prod.website-files.com/65432e905f5764266ce557fd/65c13b1398239bc262100092_Wharton.png)
Messages in the present tense are more persuasive
Research from
York University, Wharton School & 1 other