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200+ insights from the latest science in marketing
3-min practical summaries of research from top universities like:
Free sample insight
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Increase clicks 55%
Rounded CTA buttons drive more clicks
Research from
University of South Florida, University of Tennessee & Neighborly
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Increase customer satisfaction 19%
Say “I” not “We” when speaking to customers
Research from
Wilfrid Laurier University, Simon Fraser University & 1 other
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Increase persuasiveness 10.4%
The rule of three in persuasion
Research from
UCLA Anderson School of Management & Georgetown University
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Increase trustworthiness 31%
Short, easy names are more trustworthy
Research from
University of Cologne, University of Southern California & 1 other
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Increase purchase likelihood 30.2%
When a $20 price is better than $19.99
Research from
Temple University & Nanyang Technological University
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Increase open rates 23%
The effect of [first name] in email subject lines
Research from
Stanford University & University of Chicago
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Increase sales 35.2%
Where you should display your price
Research from
University of Louisville, Clark University & 1 other
Ariyh Pro Insights
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Increase customer satisfaction
When to use AI vs humans to give product recommendations
Research from
Boston University & University of Virginia
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Increase pre-orders 125%
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When to use gifts vs discounts to encourage pre-orders
Research from
Portland State University & 2 others
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Increase sales
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Amazon sales will grow your website sales too
Research from
HHL Leipzig Graduate School of Management & 1 other
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Increase conversions 3x
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Keep empty space around your products in online ads
Research from
University of Nebraska at Omaha & 2 others
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Increase purchase intentions for new customers
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Your ads should show people using your product
Research from
University of Massachusetts Lowell & 2 others
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Increase purchase intentions
Where to position rational vs emotional messages
Research from
University of Virginia, University of Michigan, and University of Southern California
